About Us
The people behind the data
Built by a family who needed better care home information
We bring together official data, financial records, inspection history and local funding context so your family can make a calmer, better-informed decision.
15,000+
Care homes analysed
206
Data points per home
15
Official sources
152
Council areas covered
Our story
When Inna's mother needed a care home, we expected the process to be straightforward. It wasn't. The information we found was scattered across government databases, buried in financial filings, and written for regulators — not for families making one of the most important decisions of their lives.
We visited homes that looked wonderful online but had troubling financial records. We discovered that inspection ratings could be years out of date. We learned that some directories earn thousands in commission from the homes they recommend — something no one tells you upfront.
Alex Landgraf, with a PhD in mathematics and data analysis, saw the problem differently: the data families need already exists in public records. It just needs to be found, verified, and translated into plain language. Together, we built the service we wished we'd had — independent, data-driven, and built entirely for families.
What makes us different
Most care home services are paid by care homes. We're paid by you. Every recommendation based on verified evidence — never guesswork, never marketing.
Independent
Funded entirely by families. No care home can influence a recommendation, improve their score, or pay for visibility.
Built for families
Clear language, shareable reports, and practical guidance — including funding checks that could save your family thousands.
Real people behind it
Not a faceless platform. A small team of data enthusiasts who understand what families go through — because we've been there.
Not a directory
Directories earn from care homes through listings and advertising. We don't list homes or accept payment for visibility.
Not a review site
Reviews capture a moment. We track patterns over time — financial trends, quality trajectories, workforce signals — to show you what a single visit cannot.
The team
Alex Landgraf
Founder
PhD in mathematics and data analysis, with experience leading AI at one of Europe's largest e-commerce platforms, building data systems at Oracle, and heading medtech innovation in international healthcare. Alex brings that expertise to a personal mission: making the data families need accessible, understandable, and actionable.
Inna T.
Co-Founder
The family perspective behind everything we build. Inna went through the care home search herself — for her mother — and knows first-hand what families face. She ensures every report answers the questions real families actually ask.
Supported by a dedicated team of data enthusiasts who believe families deserve better information when making care decisions.
See what we can find for your family
3 recommended care homes, funding eligibility check, and local area analysis. Takes 2 minutes.